“L’air de Panache” Perfume –
Packaging Design
Adobe Illustrator, Adobe InDesign, Felt Paper, Ruler, Paper Knife, Glass Bottle, Golden Rope
Brief ~
The work is inspired by Wes Anderson’s comedy-drama “The Grand Budapest Hotel”. It’s required to design a package for M. Gustave’s favourite perfume “L’air de Panache”, which the Hotel management decides to sell in the hotel lobby due to it’s huge popularity among visitors. The packaging desing has to follow the 1930s Art Deco style with some “leftover” details from Art Nouveau Period. The box also has to look presentable, expensive and chic – related to it’s target audience. Moreover, it has to be both for men and women.
Design Process ~
Movie Moodboard
Art Deco and Art Nouveau Examples
More Examples of Era
Primary Target Audience
Secondary Target Audience
Similar Products and Genres
Typeface Research
Typeface Selection
Colour Palette
Thumbnails
Construction / Die Line Samples
Design Direction Moodboard
Concept Development
Body Copy Information
Concept Explanation
The book-shaped die line was chosen because there’s a book theme in the movie: the owner of the hotel writes a book in 1968 about the Grand Budapest Hotel hay days in 1930s (that time when M. Gustave was working there). The movie starts with the scene when the girl holds that book and visits the monument of the writer.
Final Design ~
