Fantail

During my internship at Jade Software Corporation in Christchurch, I was approached to come up with a logo concept for Fantail app.

Fantail is a financial application used by The Warehouse Group.

The pictorial part of the logo illustrates a fantail – a New Zealand native bird, while the typography is bespoke and infers bird feathers.

The up arrows on the bird’s tail represent the growth and advancement.