L’air de Panache perfume packaging
Perfume packaging design inspired by The Grand Budapest Hotel – a comedy movie directed by Wes Anderson.
A book-shaped dieline was chosen because the owner of the hotel writes a book about Grand Budapest Hotel hay days in the 30s. The movie starts with the scene where a girl holds that book he wrote while visiting the monument of the writer.
Most of the design elements like deers, keys, the hotel logo, arches as well as the name of the perfume and the unique colour palette of the packaging – everything is inspired by the scenes from the movie or the movie characters.