Lucciola Cards

Lucciola Cards is a start-up from Moscow (Russia) that produces number cards for kids, who start learning English.

They approached me to design a logo for their brand. 

Lucciola means ‘firefly’ in Italian. These glowing bugs are usually associated with the idea of ultimate knowledge.

Fireflies in a bulb symbolise the small skills and ideas that lights up that knowledge.

It was very important for Lucciola Cards that their new logo looks great on Instagram – their largest marketing channel.