Lucciola Cards is a start-up from Moscow (Russia) that produces number cards for kids, who start learning English.
They approached me to design a logo for their brand.
Lucciola means ‘firefly’ in Italian. These glowing bugs are usually associated with the idea of ultimate knowledge.
Fireflies in a bulb symbolise the small skills and ideas that lights up that knowledge.
It was very important for Lucciola Cards that their new logo looks great on Instagram – their largest marketing channel.