Metro Canterbury ran a competition to design a new Metrocard, which would be used across Greater Christchurch.
The theme was to be inspired by Canterbury’s natural environment. This was my opportunity to show what I personally think is special about the natural environment and beauty of Canterbury.
The colour palette was inspired by Metro brand colours. Each icon represents key symbols of New Zealand, and Canterbury in particular.
The overall design is clean and simple yet multipurpose. It also can be used on buses, brochures, maps and other channels that communicate corporate identity.
The design was awarded a 2nd prize by Environment Canterbury.